Jan 20, 2022
In Sound Like A Band All Alone
If you've been a marketer for longer than it takes to employee email list read this article, you've no doubt heard of the "Pareto Principle," otherwise known as the "80/20 rule." Named after economist Vilfredo Pareto, the principle states that 20% of invested input is employee email list responsible for 80% of the results obtained (you can tell I didn't write that). Put another way, it means 80% of your income as a marketer is typically derived from 20% of your list. Spinning it even employee email list further - it also means, in order for you to receive your 80% from your 20% - 80% of the content of your email messages should be devoted to valuable and useful information, and 20% should be devoted to your offer or sales pitch employee email list (otherwise known as the advertorial approach). Similarly, it also means, if you're a content marketer, for every 10 emails you send - 8 should contain only valuable and useful content, and the employee email list other 2 should be pitches and offers. So... if by following the Pareto Principle, in these last two regards, taking the advertorial or content marketing approach, will the 80/20 rule keep you from employee email list becoming an unrepentant nudnik, a degenerate email marketer? No. Absolutely not. But this I can tell you... if you increase the amount of useful and valuable content in your communications to MORE than 80%... and correspondingly decrease the space or frequency allotted to your offer employee email list and sales pitch to LESS than 20%... you'll still be a nudnik! Content alone cannot save you from yourself. Because content - even the most incisive, most noteworthy content - requires time employee email list to read. And time is, and will forever be, in short supply. Even you mother, who loves you and thinks you're the most gifted marketer in the world, doesn't want to hear from you three times a day! employee email list And if she does hear from you that often, I guarantee, she'll be the first to affirm - you're a nudnik!