Ticktock has burst into influence marketing Fax Lists with an absolute hurricane force . 96% of brands and 88% of creators confess to using Instagram Stories regularly, but Ticktock has been stepping stronger and stronger. 46% of brands and 42% of creators already regularly use this social network. What seems clear is that Fax Lists influence marketing will continue to sprout copious green shoots in 2022. 48% of brands invest at least $100,000 annually in influence marketing , while 10% account for investments of more than a million dollars. Influence marketing is, yes, evolving and the methods that were Fax Lists once extraordinarily effective in this discipline are languishing to give way to authenticity (which, until not long ago, was overshadowed by “posturing” ).
Authenticity is at the crest of the wave in Fax Lists influence marketing Creators are shedding content of a more authentic and less polished nature and breaking away from the arms of professionally produced content in ad hoc studios. Currently 61% of the content produced by influences belongs to the second Fax Lists group, but 39% is already part of the second group (which is increasingly populous). Influence marketing plays an increasingly important role in the media landscape as teenagers, with Fax Lists whom brands once connected through television, now report radically different media consumption habits. "
Over the last two years the 'creator Fax Lists economy' has blossomed into a force that has completely changed marketing and business strategies," emphasizes Tim Savoy, CCO of Creator IQ. “Creators have the power to transform Fax Lists industries, platforms, and even boardroom conversations, so brands need to stay ahead of changes in this industry,” he adds. Aware of the growing power of influences , in recent months platforms such as TikTok and Instagram have introduced new features to society to make new sources of income available to creators.The increase in geopolitical risk is generally Fax Lists languishing innovation in companies, which develop a kind of risk aversion.