I believe that people who do online education are no strangers to the bulk sms service word "effect externalization". As the name suggests, to make educational products, there must be "effects", and the "effects" must be seen/felt (externalized) by users. For traditional subject education, the effect of externalization is very intuitive: how many points are in the test, and what school is the test. However, online is hot, and various bulk sms service vertical education products have sprung up. Children's English, mathematical thinking, art, music, programming, and more products cannot be measured by scores, so what are they externalizing? The author analyzed more than ten typical vertical education industry products, and sorted out some ways for everyone from scratch. 1.
Why does online education need bulk sms service externalization of effects? Very simply, the learning effect is to produce the most important means of production for the user's life cycle value (after working in the education industry, I gradually felt the true value of learning and communication, which has always emphasized "content is king" many years ago). User lifetime value will ultimately manifest itself in two ways: One is continuous bulk sms service payment, and the lifetime income of a single user is pulled up; The second is to bring more new traffic through referrals based on recognition, and it will continue to grow; Under the circumstance that the generalization of education competition leads to the continuous increase of market traffic costs,
These two points can be said to be the core bulk sms service weapons to support an online education company to survive and grow steadily. While reducing CAC, it increases user LTV. Not for it. What the externalization of effects needs to do is to make the seemingly invisible and intangible effects truly perceived by users. 2. What is the effect of externalization? Externalization is the effect you promise to give the user what the user wants, and the effect the user wants is the satisfaction of the user's expectations . 1. Where do bulk sms service expectations come from Expectations come from needs, but most people may put expectations eeds, first rectify their names, they are not the same. Needs are causes, expectations are effects.