During that period, whenever you went to McDonald's to spend, you would definitely use coupons. Why does McDonald's give out coupons instead of direct discounts? executive email list Whether it is a coupon or a discount, it is essentially saving consumers, but the effect is different: Discounts hurt brands and lead to unhappy customers when there are no discounts. The coupons that need to be collected by customers not only meet the executive email list needs of low-income consumers, but also will not cause resistance and disgust from high-income consumers. Common coupon types: store coupons, category coupons, and cross-store coupons.
Design points: acquisition method, minimum unit price for use, quantity issued, collection limit, validity period, whether to superimpose, etc. 6 haggle Haggling is a executive email list marketing strategy led by e-commerce companies such as Pinduoduo. The core of bargaining is a means of attracting new people. By forwarding the bargaining page to friends, users can obtain the qualification to purchase goods at a low price or even 0 yuan. When new users participate in bargaining, the proportion executive email list of helping to cut off is much higher than that of old customers, so bargaining players are always vying for new user resources around.
Design points: the time for each person to bargain, the number of times of bargaining, the base price of the product, the price range of each old executive email list user (0.01-0.5 yuan), the range of each new user's price, and the limit of n times per person, etc. 7 Draw From Wang Sicong's lottery to Alipay koi, lottery marketing has always been a hot topic. The lottery can cover a wide range of target consumer groups and directly drive executive email list sales, but the lottery has no effect on brand promotion. To the extent permitted by law, there are two sweepstakes designs: Reduce the winning rate and increase the amount of individual prizes.